Read before you promote
Promotion rules
Short and in plain words, with the reason for each rule. Most of them protect your audience and your own accounts as much as they protect us. If something isn’t covered here, ask us at marketing@
Who can promote
- Anyone with a ClickBank account can apply, and joining is free.
Our staff review each application by hand.
- You can promote worldwide, in English.
The book, the sales page and the order page are all in English.
Where you can promote
- Your website or blog, including review articles
- Email to your own list of people who signed up to hear from you
- Social media: your own profiles, pages, videos and boards
- Paid search and pay-per-click ads that go to your own page first
Direct linking from an ad to your HopLink isn’t allowed.
Not allowed
- Spam, or email to anyone who didn’t sign up to your list
Spam complaints damage your sender reputation and get links to our site filtered as spam for everyone.
- Bought, rented or shared email lists
People who never asked to hear from you complain, and those complaints hurt both of us.
- Direct linking from ads to your HopLink
Send ad clicks to your own review or tips page, and link to us from there.
Ads that all point at the same sales page compete for the same clicks and push up the cost for every affiliate.
- Bidding on our brand or product names without our written approval
That covers Secrets to Dog Training, Kingdom of Pets and close variations of them.
It raises the price of our own name and takes clicks that would have reached us anyway.
- Coupon, voucher and deal sites, or a discount we haven’t set up with you
They catch buyers who were already on their way to the order page, and a discount that doesn’t exist leads to disappointed buyers.
- Cookie stuffing, forced clicks, pop-unders, adware and toolbars
They set your cookie without a genuine click, so the sales they claim aren’t really yours.
- Paying or rewarding people to click
Those clicks come from people who want the reward rather than help with their dog.
- Look-alike domains and misspellings of ours
They mislead visitors about who they’re dealing with.
- Putting our sales page in an iframe, or copying pages, testimonials, success stories or images from our site
Use only the material in this affiliate area.
Copied pages go out of date and can mislead, and the material belongs to Kingdom of Pets.
- Posing as Dan Stevens or Kingdom of Pets
You can use Dan’s name in a review, but never write as if you were him or us.
Readers have a right to know who is recommending the book.
- Fake reviews, invented testimonials and made-up results
They mislead the people you’re writing for and can break advertising rules.
- Fake scarcity, deadlines and countdown timers
The price and the offer don’t change on a timer, so a deadline would be untrue.
- Fake news pages that pretend to be journalism
Readers trust news differently, so dressing an ad up as a news story misleads them.
Using the material
- Use the swipes, banners and articles in this area as they are, or tell your own true story
Ask us for anything special, such as a banner size or a swipe for a particular audience.
- Don’t change claims, prices or the guarantee
Prices and terms in the swipes match the order page, and edits can make them wrong.
- Don’t promise results
Describe what the book teaches and what owners have said, not what will happen to a reader’s dog.
Every dog and owner is different, and a promise you can’t keep comes back as a refund.
What you can say
Stick to the first list and you’ll never need to check with us.
Approved
- Product facts: the 256-page eBook, over 25 behavior problems, what’s inside, the bonuses, the $39.95 price and the 60-day money-back guarantee
- “Over 220,000 dog owners have used Secrets to Dog Training”
- “66 customer reviews on the order page”
- Dan Stevens is a professional dog trainer
- Real customer quotes, word for word, but only the ones used in this area’s emails, posts and articles
Use with care
- Outcome language framed as what owners report, such as “many owners report…”
- Dan’s own claims, in his name: “Dan says his technique stops leash pulling in ten minutes or less”
Never say
- Guaranteed results, or results in a set time
- Veterinary or medical claims, including claims about anxiety or illness
- That the book “cures aggression”
- Rankings such as “#1” or “best-selling”
- Fake scarcity or deadlines
- Testimonials you made up
- Anything that suggests you are Dan or Kingdom of Pets
- Comparisons with competitors by name
- Images or text taken from elsewhere on our site
Aggression and biting. When you write about a dog that has bitten or could be dangerous, add one short safety line, such as:
“If your dog has bitten someone or could be dangerous, please also get in-person help from a professional trainer or behaviorist.”
Disclosure lines
Say that you earn a commission clearly, near the link and before the click, never only in a footer or a pile of hashtags. Check the rules where you live; in the US that’s the FTC’s Endorsement Guides, and in the UK the CAP Code.
“I may earn a commission if you buy through my link, at no extra cost to you.”
“#ad”
Put #ad or #affiliate at the start of the post, or switch on the platform’s paid-partnership label.
“Quick note: if you buy through my link, I may earn a commission at no extra cost to you.”
Say it early in the video and write the short line in the description.
“I may earn a commission if you buy through my link, at no extra cost to you.”
One line near the link, and again in the P.S.
“This article contains affiliate links. If you buy through them, I may earn a commission at no extra cost to you.”
At the top of the page, and again next to the first link.
Your own bonuses
- You can offer your own bonus to people who buy through your link
Describe it accurately and make clear that it comes from you, not from Kingdom of Pets.
Buyers need to know who to ask for it.
- Your bonus can’t make claims the book doesn’t make
Anything you promise alongside the book reads as part of the offer.
Ads, email and privacy
- You’re responsible for meeting your ad platform’s own policies
Each network has its own rules on health claims and affiliate ads, and they change.
- Only email people who agreed to hear from you, and include an unsubscribe link
Follow the email and privacy laws where you and your readers live.
Consent and an easy way out keep your list healthy and keep you within the law.
If something goes wrong
- If a promotion breaks these rules, we’ll ask you to change or remove it
Serious or repeated breaks can end your place in the program.
- If you think we got it wrong, reply to our email and tell us why
We’ll look at it again.